Deconstruction of Immortals Poster from Magazine

Deconstruction of Immortals Poster from Magazine

The purpose of this poster is to show what the film is about, the release date, who has made it, and who is acting in it, this is what people look for when they look at a film poster and this includes it all these conventions.

The colours are mostly orange, red and black; this is commonly used in action movies as fire and explosions are used lots, there are also flames down the left side of this poster emphasizing the fact it is an action film.

The main image is a large battle but an interesting effect where it curves around the center where the text is. The expression on the characters face in the front that is most likely the main character is a look of struggle and fighting to the finish, showing that that is what the film is about.

The background is a battle, taking place and an orange sky filled with fire and smoke, this is to make the audience feel like the movie is action packed and filled with amazing battle scenes which are huge in scale.

The text colour is black so it contrasts with the orange background in the middle, and the text at the top and the bottom is white to contrast with the black background, the film title has a chisel effect on it to make the text look 3D.

The text font is easy to read although it isn’t bold, it has a roman feel to make the film look like it is set in the past and it is used for all of the text.

The tag line is “heaven and earth will collide” this gives hint into the narrative and also is a big statement which will build anticipation for the film.

The layout of the poster is a circle center focus where the title of the film is and then the image surrounds that. The text is in three places, the top, middle and bottom, these are three main focus points, and it also makes it look neat and tidy.

The target audience looks like it would be an 18+ because of the violence, mostly male who enjoy action packed adventure movies, or people who like some of the actors in the move.